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01Intro

Measure how narratives form, spread & gain influence

We build discourse-intelligence systems that measure public narratives in real time — so open societies see the move forming.

Request a briefing How it works
Real-time signal
Facebook today, Telegram next
Cluster-level
Coordination, computed
Group-level
Never per-account
→ → →
Trusted across
NewsroomsElection monitorsCivil societyResearch institutesPolicy unitsFact-checkers NewsroomsElection monitorsCivil societyResearch institutesPolicy unitsFact-checkers
02Areas

What we
measure

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Narrative detection

Spot narratives as they take shape across public feeds — before they consolidate into consensus.

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Coordination mapping

Cross-account behaviour computed at the cluster level. Inauthenticity is judged, never assigned per account.

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Audience psychographics

Group-level segment mapping of who a narrative moves — a complement to survey research, not a replacement.

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Influence & reach

Measure how far a narrative travels and whose discourse it shifts — always at the group level.

“We built the measurement around how discourse actually moves.”
Nika, Director
Explore all instruments →
03Process

How the
signal is built

Feeds In >Model >Coordination >Signal >
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Ingest public feeds

Public discourse is captured and structured. Nothing is inferred that was not first observed.

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Model the discourse

Volume, velocity and framing are computed. Meaning is read and narrated by the model.

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Compute coordination

Cluster-level behaviour reveals coordination. Inauthenticity is judged, never per account.

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Narrate the signal

The output is early warning — a complement to survey research, not a forecast.

04Results

Signal, in
practice

24/7
Continuous monitoring

Public discourse is watched around the clock, in the languages of the region.

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Group-level

Every psychographic and coordination read stays at the group or cluster level.

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Individuals profiled

No per-account surveillance. No individual profiling. Ever.

05Field studies

Case
studies

Regional
Discourse Audit

A six-week study of how a cross-border narrative formed and spread across public Facebook communities, mapping the clusters that carried it and the audiences it moved.

Problem >
Opaque
Narrative origins unclear
What we did >
Mapped
Clusters & coordination
Result >
14d
Earlier warning
06Environments

Built for
who needs it

Newsrooms
  • > Narrative tracking
  • > Source verification
  • > Trend briefs
  • > Coordination alerts
Election monitors
  • > Coordinated campaigns
  • > Audience mapping
  • > Early warning
  • > Incident logs
Civil society
  • > Discourse health
  • > Disinfo mapping
  • > Public reports
  • > Audit packs
Government & policy
  • > Situational awareness
  • > Narrative briefs
  • > Sovereign hosting
  • > Methodology review
Research institutes
  • > Longitudinal data
  • > Group psychographics
  • > Exportable datasets
  • > Survey complement
Platforms
  • > Coordination signals
  • > Cluster detection
  • > Integrity metrics
  • > API access
07Stack

Integrations

We connect the public sources where discourse lives into one measured system — no manual collection, no blind spots.

08Value

Why
Sentra

.01

Honest by construction

Code counts, the model narrates. We never claim what we did not observe.

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Group-level only

Psychographics and coordination stay at the group or cluster level — never per person.

.03

A complement, not a replacement

Sentra measures discourse as it moves — alongside survey research, not instead of it.

.04

We see the move forming

Early warning from observed signals. We surface the move — we do not forecast it.

“Focused only on measurable, accountable signal.”
Nika, Director
09Voices

What partners
say

★★★★★
Sentra saw the coordination forming days before it surfaced in our coverage — and showed its working the whole way.
An editor · Regional newsroom
0.0/5

Based on partner
evaluations

10FAQ

Questions,
answered

Do you identify individuals? +
No. All psychographics and coordination are computed at the group or cluster level — never per account, never per person.
Is this a replacement for polling? +
No. Sentra is a complement to survey research. It measures discourse as it moves, in real time, where opinion actually forms.
Which platforms do you cover? +
Public Facebook today, with Telegram next. Coverage extends as the standard expands across Eastern Europe.
Do you forecast events? +
We see the move forming. Sentra surfaces early warning from observed signals — it does not predict outcomes.
Do we need technical knowledge to start? +
No. Sentra is delivered as briefings and a dashboard. An analyst narrates the signal; the method stays auditable.
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